The original Sony A7 set the tone for the years ahead when it was released back in 2013. This third iteration brings further advancement for Sony's popular CSC line-up. The Mark III features a newly developed back-illuminated 24.2MP full-frame Exmor R CMOS sensor, and a redeveloped BIONZ X processing engine. 4K HDR video, and 15-stops of dynamic range also add to the appeal of this camera.Key Features: Sony A7 Mark III Digital Camera with 28-70mm f3.5-5.6 OSS LensNewly developed back-illuminated 24.2MP full-frame Exmor R CMOS sensor to capture even the finest detail in most conditionsApprox. 15-stops of dynamic range to showcase subtle graduations from shadows to highlightsImpressive ISO range of 100-51,200 which is expandable to 50-204,800, allowing for noise-free low-light capture14-bit RAW capture even in silent and continuous shooting modes5-axis 5-step in-body image stabilisation, making it possible for users to shoot handheld at lower shutter speeds, while also providing smoother video capture4D Focus The A7 Mark III Features a massive 693 phase-detection, and 425 contrast detection AF pointsWith implementation of focal-plane phase-detection technology, the camera's autofocus system is approximately twice as fast as in previous modelsLike the flagship A9, the camera features enhanced AF tracking, allowing for precise focus results when shooting video, or in continuous/burst modes with moving subjectsUtilise the touch screen to find focus in a shot thanks to the A7 Mark III's Touch Focus and Touch Pad functions. Either tap on the rear screen to find your focus, or intuitively drag the focus frame across the shot while using the viewfinderShoot in a continuous burst at up to 10 frames per second with AF/AE tracking, or up to 8 frames per second burst shooting when in Live View modeCapture stunning 4K High Dynamic Range video (without pixel binning) and make the most of the new Hybrid Log Gamma profile for extra flexibility in post-productionUnlike the previous A7 model, the Mark III uses the high-capacity NP-FZ100 battery, allowing users to shoot up to 710 images on one chargeKey Features: Sony FE 28-70mm f3.5-5.6 OSS LensLightweight, compact 35mm full frame standard zoom lensVersatile 28-70mm zoom range and bright F3.55.6 apertureBuilt-in Optical SteadyShot image stabilisation7-blade circular aperture for beautiful defocusingDust and moisture resistant designSony CSC E-mount
The original Sony A7 set the tone for the years ahead when it was released back in 2013. This third iteration brings further advancement for Sony's popular CSC line-up. The Mark III features a newly developed back-illuminated 24.2MP full-frame Exmor R CMOS sensor, and a redeveloped BIONZ X processing engine. 4K HDR video, and 15-stops of dynamic range also add to the appeal of this camera.Key Features: Sony A7 Mark III Digital Camera with 28-70mm f3.5-5.6 OSS LensNewly developed back-illuminated 24.2MP full-frame Exmor R CMOS sensor to capture even the finest detail in most conditionsApprox. 15-stops of dynamic range to showcase subtle graduations from shadows to highlightsImpressive ISO range of 100-51,200 which is expandable to 50-204,800, allowing for noise-free low-light capture14-bit RAW capture even in silent and continuous shooting modes5-axis 5-step in-body image stabilisation, making it possible for users to shoot handheld at lower shutter speeds, while also providing smoother video capture4D Focus The A7 Mark III Features a massive 693 phase-detection, and 425 contrast detection AF pointsWith implementation of focal-plane phase-detection technology, the camera's autofocus system is approximately twice as fast as in previous modelsLike the flagship A9, the camera features enhanced AF tracking, allowing for precise focus results when shooting video, or in continuous/burst modes with moving subjectsUtilise the touch screen to find focus in a shot thanks to the A7 Mark III's Touch Focus and Touch Pad functions. Either tap on the rear screen to find your focus, or intuitively drag the focus frame across the shot while using the viewfinderShoot in a continuous burst at up to 10 frames per second with AF/AE tracking, or up to 8 frames per second burst shooting when in Live View modeCapture stunning 4K High Dynamic Range video (without pixel binning) and make the most of the new Hybrid Log Gamma profile for extra flexibility in post-productionUnlike the previous A7 model, the Mark III uses the high-capacity NP-FZ100 battery, allowing users to shoot up to 710 images on one chargeKey Features: Sony FE 28-70mm f3.5-5.6 OSS LensLightweight, compact 35mm full frame standard zoom lensVersatile 28-70mm zoom range and bright F3.55.6 apertureBuilt-in Optical SteadyShot image stabilisation7-blade circular aperture for beautiful defocusingDust and moisture resistant designSony CSC E-mount
